Snap-On Innovation
In 2016, Motorola tried something bold: modular smartphones. The Moto Z series featured magnetic pins on the back that allowed users to snap on "Moto Mods".
Famous Moto Mods
- JBL SoundBoost: A powerful kickstand speaker.
- Insta-Share Projector: Projected a 70-inch screen on any wall.
- Hasselblad True Zoom: A 10x optical zoom camera attachment.
- Incipio offGRID: Instant battery pack.
Why Did It Fade?
While innovative, the ecosystem was expensive. Mods cost as much as budget phones. Furthermore, the design constrained the form factor of future Moto Z phones, eventually leading Motorola to abandon the concept in favor of traditional designs.